Cream butter. Add orange juice and orange rind. Blend in confectioner's sugar until smooth.
Spread on dough as for cinnamon rolls, reserving some for frosting later. Roll, also as for cinnamon rolls. Place sealed edge down on lightly greased baking sheet.
Form a ring and pinch edges together. With scissors, make cuts 2/3 of the way through the ring at 1-inch intervals. Turn each section on its side. Let rise until doubled in size.
Bake at 375 degrees for 25-30 minutes. Let cool slightly and frost with reserved filling. Decorate with sliced maraschino cherries and sliced almonds.
You may also use a traditional cinnamon roll filling in this recipe, be creative!